Our Story
[atc]…There’s a rich history at the center of those two parentheses. Those three little letters represent a family heritage of almost 60 years. The measurement of success in the past remains our standard today: a strong work ethic, quality car care and excellent customer service.
We love cars. We love the way they look, the way they feel and the way they work…even when they don’t work. But we love our customers more. Our passion for cars is people-driven. We know that fixing your vehicle is more than just parts and labor…it’s putting you back into the driver’s seat of your life.
We want all drivers in the CSRA to have trust in their vehicles and peace of mind in their travels. Our mission is to lead the automotive service and repair industry in the CSRA with our reputation of quality, integrity and community.
We put quality at the center of our company to show you that we value your business and your relationship.
We put integrity at the center of our company because our honest reputation is more important than our business.
We put community at the center of our company by investing in the growth of our employees and our neighborhoods.
Our Brand
[atc] stands for “at the center.” And at the center you’ll rethink vehicle service and repair. Our care and attention goes beyond the car and beyond your expectations. At the center you’ll find a unique mix of Trust, Talent, Truth, Teamwork and, of course, Transmissions.
For drivers in the CSRA, it’s the automotive service and repair center, that restores trust in your vehicle and gives you peace of mind for your travels.
When you think of [atc] AutoCenter think...
- trust in your vehicle, peace in your travels
- restoring trust one vehicle at a time
- [atc] at the center is TRUST
- [atc] at the center is TALENT
- [atc] at the center is TRUTH
- [atc] at the center is TEAMWORK
- [atc] at the center is TRANSMISSIONS
That’s at the center. That’s [atc]. Take a peek at our brand.
Our Logo
The [atc] AutoCenter brandmark uses three visuals to serve as reminders for the company’s priorities which are “at the center” of everything we do.
The parentheses represent the past and future of the company. “At the center” is now...remembering our rich history and building toward the future.
The open box shape illustrates the goal to go beyond our customer’s expectations and innovate at every level of service while staying focused “at the center” on our values.
The “t” brings the eye to the center of the logo visually and symbolizes the values our customer’s find “at the center” (trust, talent, truth, teamwork, transmissions).
View our logo video.